Warwick Davies is the Principal of The Event Mechanic!, a consulting company which helps event organizers realize greater revenues and profits by improving existing events and launching new ones . His clients include event organizers in the information technology, healthcare, biotechnology construction and design engineering and executive event markets. Previously, Warwick was responsible for internationally recognizable event brands such as Macworld Conference and Expo, LinuxWorld Conference and Expo, and the Customer Relationship Management Conference and Exposition worldwide. He writes twice monthly on his Events Matter! regarding his views of the event industry.