Training Today’s Professional for Tomorrow’s Workplace

Lofurno, Mary Kay

Lofurno, Mary Kay

Mary Kay Lofurno, MBA, started her career as a marketing research analyst at an econometric modeling firm and went on to lead marketing efforts with firms including business to business technologies, eLearning, online education, publishing and ecommerce. She began optimizing web sites in 1997 and has successfully marketed hundreds of web sites, mobile applications and online subscription services that use conversion types such as lead generation, subscription, and web traffic for advertising sales. Google AdWords and GAIQ certified, Mary Kay taught Google Analytics and digital marketing in corporate settings and has been an adjunct professor at BU’s Metropolitan College teaching Marketing, Ecommerce and Web Design.

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