Don’t sweat the details
Hire a “virtual assistant” to accelerate the growth of your small business
By Edith Moricz
Small business owners and entrepreneurs know that time is our most important commodity. How we manage our time will predict our success or demise.
As a small-business owner, I attribute much of my success to my virtual assistant (VA). What is a VA? He or she is someone who provides office assistance from their own home. My VA has given me the time I’ve needed to make a success of my business.
VAs use modern communications technology to do work that before could only be accomplished at a desk at an office. We’re talking here about everything from basic clerical tasks to efforts requiring a high skill level.
My own VA is an example of someone using higher-level skills. She is an experienced professional who had commuted for many years to an office but longed to work at home — a location where she doesn’t have to deal with snowy, early-morning drives. So she made the jump to being a VA.
Now, among her VA jobs, she helps me. Her organizational skills, passion for watching my business thrive, and her perfectionistic approach to helping me manage my business has enabled it to grow steadily and consistently.
In my business, which I founded in 2013 — I provide career-coaching. I also coach managers and their teams at non-profits on better techniques for fundraising. So my VA has helped power my company, Rocketyournonprofit, to success.
How exactly has someone in another state helped me succeed? Early on, one of the biggest lessons I’ve learned professionally is to focus my time on what I do best. And what I do best is share — is teach — ideas that enable. It is to help non-profits build new revenue streams and grow the services they provide to their communities.
Therefore, I leverage my talents, my skills, by employing my virtual assistant to handle the tedious, overwhelming, but very necessary administrative aspects of my business.
When I think back to the point when I hired my VA, I realize that clearly it was my best decision ever. It enabled me to scale my business efficiently and effectively in way that has been friendly to my budget. (Talking about being friendly to budgets, you don’t need to rent an office with a desk for your VA.) I focus on strategic planning instead of scrambling to get through my never-ending to-do list.
Your decision to use VAs is critical if you are serious about reaching your financial goals. Like all small business owners, you need to design your schedule to suit your business and personal goals.
In my experience, there are three key ways to achieve small-business success. These have enormous long-term implications for your financial security:
1) Visualize your big picture.
“If you can dream it, you can do it.” Walt Disney is supposed to have said these words, although they may have been the inspiration of one of his employees. Whoever composed this phrase, I’ve found it to be true. I encourage you to consider: What does business success look like to you?
2) Implement your vision.
To be more specific, what activities are necessary to turn your business dreams into your reality? Here are two ideas I have, both of which relate to what I’ve written about virtual assistants:
First, leverage your talent. Focus on your strengths and assets. Second, maximize your time. Get help resolving time-consuming, administrative aspects of your business. Remember always that you add value by building relationships and not necessarily by the multiple tasks that lead up to the first phone call to a prospect.
3) Reap the fruits of success.
Bottom line, create a balanced schedule for yourself. Choose to spend your time on areas of interest and value to you. With your VA, you can reclaim your time and enjoy enriching activities with family and friends.
I want to close with a few words about the PDC, which, like my virtual assistant, has leveraged my success. The PDC has been an invaluable resource and source of inspiration for me. I have conducted workshops for the PDC but I also have attended PDC classes. The PDC has been my training department.
The PDC offers a breadth and diversity of course topics to meet small-businesses training needs at a time when budgets are tight but the need for top notch instruction is high.
Edith Moricz is president & CEO of Rocketyournonprofit. She is a career coach, fundraising coach, adjunct professor, and author. Edith began her career as a financial advisor at Merrill Lynch. For 13 years, she was a philanthropic advisor, doing fundraising for local and national charities. Then she began coaching non-profit leaders and their teams. She currently provides remote coaching to non-profits around the country. Edith can be reached at 617.755.1772 or on LinkedIn.