AN ONLINE PRESENTATION
Telling Your Story: Public Relations For Small Businesses & Non-Profits
Tuesday May 24
Time: 9:00 am — 12:00 pm
Cost: $55 ($49 + $6 materials fee)
Instructor: Jerry Berger
Learn how to:
- Craft that PR message and deliver it to the right audience
- Identify key players, “influencers” and audiences you need to reach
- Design and write powerful press releases for traditional or social media
- Compose messages that create the image you want and
- Promote and defend your personal, agency or company’s reputation

Jerry Berger is a strategic communicator with expertise in public and media relations, crisis management and social media. Trained as a journalist, he has reported from the Mass Statehouse, taught future journalists and worked within state government. His health care experience includes managing crisis communications at a Boston hospital in the aftermath of the Boston Marathon bombing. His freelance reporting has appeared in Columbia Journalism Review and he has been a frequent commentator on Massachusetts government and politics.