Training Today’s Professional for Tomorrow’s Workplace

Telling Your Story: Public Relations For Small Businesses & Non-Profits

Friday  September 18

9:00 am — 12:00 pm

Cost: $55   ($49 + $6 materials fee)

Instructor:  Jerry Berger

Register

Learn how to:

  • Craft that PR message and deliver it to the right audience
  • Identify key players, “influencers” and audiences you need to reach
  • Design and write powerful press releases for traditional or social media
  • Compose messages that create the image you want and
  • Promote and defend your personal, agency or company’s reputation
Presenter

Jerry Berger is a strategic communicator with expertise in public and media relations, crisis management and social media. Trained as a journalist, he has reported from the Mass Statehouse, taught future journalists and worked within state government. His health care experience includes managing crisis communications at a Boston hospital in the aftermath of the Boston Marathon bombing. His freelance reporting has appeared in Columbia Journalism Review and he has been a frequent commentator on Massachusetts government and politics.

  • This field is for validation purposes and should be left unchanged.
×