Introduction to Search Engine Optimization
Friday September 27
10:00 am — 1:00 pm
MassHire Metro North Career Center 186 Alewife Brook Parkway, 3rd floor, Cambridge MAP
Cost: $70 ($65 + $5 materials fee)
Instructor: Mary Kay Lofurno
Google’s search engine processes more than 3.5 billion queries a day. Knowing how to get your web site to the top of the search engine results is critical your company’s success. This introductory course offers the basics of Search Engine Optimization. It will show you how search engines work and help you understand how to drive more organic search traffic to your company’s web site. It will cover the underlying principles of indexation and provide the foundation needed to assist in getting any web property: web site, ecommerce site, blog, and even online profile listings (like LinkedIn profiles) visible and searchable in the search engines.
Here’s just some of what you’ll learn:
- How Search Engines work and the underlying principles of indexation
- The Why’s and How’s behind On-Page and Off Page Ranking factors
- An introduction to Content Marketing and why it is the most powerful form of link-building techniques
- Link-building and other techniques that provide citation and co-occurrence
- A Technical SEO primer on the importance of using Structured Data Mark Up, Rich Snippets, Mobile Indexing, Robot Control Syntax, Site Maps, Pagination and more
Who Should Attend? Search engine optimization principals and techniques are crucial for today’s information and business professionals, for entrepreneurs, web site developers, traditional marketers or anyone interested in staying up-to-date on the most powerful and pervasive area of digital marketing used in the world today.
Mary Kay Lofurno, MBA, started her career as a marketing research analyst at an econometric modeling firm and went on to lead marketing efforts with firms including business to business technologies, eLearning, online education, publishing and ecommerce. She began optimizing web sites in 1997 and has successfully marketed hundreds of web sites, mobile applications and online subscription services that use conversion types such as lead generation, subscription, and web traffic for advertising sales. Google AdWords and GAIQ certified, Mary Kay taught Google Analytics and digital marketing in corporate settings and has been an adjunct professor at BU’s Metropolitan College teaching Marketing, Ecommerce and Web Design.