Training Today’s Professional for Tomorrow’s Workplace

Introduction to Public Relations

Saturday  September 19

9:00 am — 12:00 pm

Cost: $55   ($49 + $6 materials fee)

Instructor:  Jerry Berger

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In this workshop you’ll learn how to craft that PR message and deliver it to the right audience – whether through a press release, social media or other electronic tools. You’ll learn how to identify the key players you need to reach, both customers and “influencers.”

Presenter

Jerry Berger is a strategic communicator with expertise in public and media relations, crisis management and social media. Trained as a journalist, he has reported from the Mass Statehouse, taught future journalists and worked within state government. His health care experience includes managing crisis communications at a Boston hospital in the aftermath of the Boston Marathon bombing. His freelance reporting has appeared in Columbia Journalism Review and he has been a frequent commentator on Massachusetts government and politics.

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