In this workshop you’ll learn how to craft that PR message and deliver it to the right audience – whether through a press release, social media or other electronic tools. You’ll learn how to identify the key players you need to reach, both customers and “influencers.”
Jerry Berger is a strategic communicator with expertise in public and media relations, crisis management and social media. Trained as a journalist, he has reported from the Mass Statehouse, taught future journalists and worked within state government. His health care experience includes managing crisis communications at a Boston hospital in the aftermath of the Boston Marathon bombing. His freelance reporting has appeared in Columbia Journalism Review and he has been a frequent commentator on Massachusetts government and politics.