Create Compelling Website Content
Thursday February 28
9:30 am — 12:30 pm
MassHire Metro North Career Center 100 TradeCenter, Suite G-100, Woburn MAP
Cost: $70 ($63 + $7 materials fee)
Instructor: Susan Munter
Want to start writing content for your business or non-profit website but don’t know where to begin?
Content is key to your website’s success and it’s easy to feel overwhelmed by content creation. This workshop will make this task a lot easier. In it you’ll learn how to break down the project to make it more manageable and master three tools that make writing a site easier: 1) Personas, or customer profiles, keeping your content focused on what your readers want to learn; 2) Brand Key, to talk more easily about your company and what you have to offer, and; 3) The Reader’s Rule which will keep the tone and style of your writing sharp.
We’ll look at successful sites as well as some not so successful ones (please print out your own examples to share). This is a workshop, so please come ready to try your hand at developing copy and getting input. Already in the middle of a project? Feel free to bring it in for review.
Participants will learn:
- How to prepare for writing a web site
- Things to consider: Information architecture, SEO, social media
- Tools for making writing a site easier
- Tools for writing higher quality copy
Susan Munter is an experienced brand strategist for over a decade working with such leading advertising agencies as Digitas, Hill Holiday and PJA. She has advised companies across the globe, including American Express, Johnson & Johnson, Iron Mountain and Genzyme. She heads the startup Band55, a marketing collaborative serving NextGen entrepreneurs—people over the age of 55 starting new ventures.