Building a Brand
For Yourself, For Your Business
Thursday February 20
9:30 am — 12:30 pm
MassHire Metro North Career Center 186 Alewife Brook Parkway, 3rd floor, Cambridge MAP
Cost: $70 ($65 + $5 materials fee)
Instructor: Susan Munter
A strong brand is critical to your personal and business success. Learn how to create one!
Join us for a hand’s on workshop where you will learn how to create your brand. Whether you own a business, run a practice or are promoting yourself in the job market, we’ll walk through the steps for building a compelling brand. You learn branding fundamentals that can differentiate you in the marketplace. Along the way, you learn important “do’s” and deadly “don’ts” that help elevate your work. Each participant will leave with an outline of their brand, and ideas for how to express it in different marketing channels. Laptops are welcome.
You will learn:
- An overview of branding and why you need a brand
- Steps you can use to develop your brand with hands-on practice
- What approach works for you and your brand based on collaboration and feedback
- Tips for cost-effective resources to help execute the brand you developed
- Feedback on any branding materials you bring to class
Who Should Attend? This class is great for professionals seeking employment, small business owners, and consultants. It’s also ideal for entrepreneurs and anyone involved with business development.
Susan Munter is an experienced brand strategist for over a decade working with such leading advertising agencies as Digitas, Hill Holiday and PJA. She has advised companies across the globe, including American Express, Johnson & Johnson, Iron Mountain and Genzyme. She heads the startup Band55, a marketing collaborative serving NextGen entrepreneurs—people over the age of 55 starting new ventures.