Professional Development Collaborative

Training Today’s Professional for Tomorrow’s Workplace

Using Linkedin for Job Search and Professional Success

Friday, August 4

9:00 am — 12:00 pm

Career Source Career Center  186 Alewife Brook Parkway, 3rd Floor, Cambridge MAP

Cost: $65   ($60 + $5 materials fee)

Presenter: Bob McIntosh

Linkedin keeps changing, providing more opportunities for making the connections you need to advance your career. Join us for this powerful workshop where you’ll learn today’s Linkedin, and how you can use Linkedin to create an effective professional platform for yourself;  to raise your visibility, create a  “brand”, and improve your prospects. Be prepared for a “hands-on” workshop, where you’ll learn by doing, as well as by listening and seeing!

We’ll start by learning how to make your Linkedin Profile a magnet that attracts recruiters and professional connections. You’ll learn the major sections of a profile, e.g., the Summary, Experience, and Education, as well as the lesser known sections. The goal of your profile is to “brand” you online. You’ll learn why that’s important and how to do it. We’ll have in class writing exercises so you can quickly apply what you are learning.

Next we’ll learn how to maximize the value of your Linkedin connections. But who do you connect with? How many should you connect with? What is the best way to connect? And how do you engage with them?  We’ll learn new ways to engage with your connections, ways that go beyond posting articles written by others. You’ll learn how to stay on peer group and employer radar screens. You’ll learn how to utilize Linkedin groups. Best of all, you’ll learn how you can transform your Profile from one among millions, to one that people pay attention to!  Feel free to bring a laptop.

Here’s just some of what you’ll do in this workshop:

  • Learn how to maximize the effectiveness of your Linkedin Title and Profile
  • Learn the importance of creating your own special Linkedin brand
  • Learn how to make, grow and use your connections
  • Learn how connecting with professional peers keeps you professionally relevant
Presenter

Bob McIntosh, CPRW, is a career trainer who leads more than 17 job search workshops at an urban career center, as well as critiques Linkedin profiles and conducts mock interviews. Job seekers and staff look to him for advice on the job search. In addition, Bob has gained a reputation as a LinkedIn authority in the community. Bob’s greatest pleasure is helping people find rewarding careers in a competitive job market. For enjoyment, he blogs at: Things Career Related.

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