Professional Development Collaborative

Training Today’s Professional for Tomorrow’s Workplace

Promoting Your Small Business or Consulting Practice:

Six Key Ways to See Immediate Results

Friday, October 20

9:00 am — 12:00 pm

Residence Inn - Marriott  570 Arsenal Street, Conference Room, Lobby, Watertown MAP

Cost: $65   ($60 + $5 materials fee)

Presenter: Edith Moricz

The essence of marketing is developing a message about your product or service that resonates with the needs and desires of your target audience. This workshop is about how to use print, online and word of mouth to reach your audience and promote your business. You’ll learn how to create a Unique Selling Proposition that appeals to, and solves the problems of your target audience. You’ll master the use of several user friendly templates that allow you to implement the most important areas of your marketing plan. This is a one-stop marketing workshop that will help you launch your business and see results within 90 days!

Here is some of what you’ll learn: 
1)  Six key ways to immediately promote your small business / consulting practice!
2)  A three step process for creating a successful marketing campaign
3)  The “How to” of designing and launching your marketing campaign
4) The three questions you need to answer to build your pipeline of qualified prospects
5) Three ways to maximizing social media to help you connect to future clients
6) A user friendly template for designing your ultimate marketing brochure

Who Should Attend: Professionals in the marketing, advertising, social media and business communication fields. Business owners in start-up or established firms, non-profit staff and social entrepreneurs, all types of consulting practices, and individuals in career transition or professionals repurposing will benefit greatly.


Edith Moricz, has spent 25 years in Boston as a financial advisor, fundraising Coach and adjunct professor. She is the Founder/CEO of, providing custom fundraising coaching. She shares her Wall Street training with Main Street to create the profitable non-profit. In 2009, she founded, interviewing global leaders who offer their business best practices. She obtained her MBA from Boston University Questrom School of Management.