The PDC Messenger is e-published eight times a year on months our flagship PDC Post does not appear. Like the Post, the Messenger provides useful information empowering professionals to advance their careers.
Making connections: A big part of how you brand yourself on LinkedIn
The old saw “It’s not (entirely) what you know, it’s who you know” applies to LinkedIn. Bob McIntosh shows you the steps to building a strong network of “who you knows” on LinkedIn, and how the right “pyramid” of connections can “brand” you a savvy professional in your field.
Create a personal brand using your LinkedIn Profile
One of the most important ways to create a personal “brand” is accomplished using LinkedIn. Career specialist and LinkedIn expert Bob McIntosh examines some major sections of your LinkedIn Profile and recommends how they can be used to create an outstanding online identity.